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Alice McCall windows

July 20, 2015

Very excited to share our recent collaboration for leading Australian fashion brand Alice McCall.
Paperform was invited to create the windows for the boutiques across Australia. You can see a more detailed set of photos HERE.



July 3, 2015

HERE is an art > fashion > object in collaboration with Anna Pogossova for Cocurata.


Cooee Couture by Romance Was Born

April 16, 2015


An amazing honour this morning to help Anna and Luke from Romance Was Born with the set for their Cooee Couture show as part of Fashion Week. Some impeccable set design by Alice Babidge and Robin Hearfield. An incredible experience installing my work in the salon of the Art Gallery of NSW alongside some of our country’s most treasured paintings! When I get a chance I’ll upload the BTS pics. Cooee!

Adidas Supercolor

April 10, 2015

This lobster is a recent commission for Adidas Australia and Adidas Originals to launch their collaboration with Pharrell and his rainbow spectrum of Supercolor trainers.


I love doing projects like this because I get to indulge my passion for Antiques Roadshow and engineer a bonkers Japanese Lacquerware Inrō meets 10,000 Leagues Under the Sea mashup in the form of a superstar crustacean. Got to be one of my most favourite creations ever. He’ll be on disply here in Sydney soon so I’ll keep you all posted.

Also a fun fact I discovered during my research >> genetically, one in every two million lobsters is blue!

Jenny Kee + Pieces of Eight

February 17, 2015


Have just installed a Jenny Kee Aussie bush floral bonanza in the huge graphic window of Melbourne’s contemporary jewellery space, Pieces of Eight – conveniently located next to Neapoli.
Celebrating the 2015 relaunch of Jenny’s iconic knits entitled ‘A New Beginning’, our display – inspired by Jenny’s passion for native flora – will be up for the next six weeks and forms part of the cultural program of the Melbourne Fashion Festival. The brilliant artist/jeweller Kate Rohde has a concurrent exhibition running in the space.
What a great honour to collaborate with some of this country’s leading creative forces!
Melburnians – go and check it out. More pics soon.

Spectrum Bag for Telstra

January 7, 2015


Late last year I engineered a new packaging concept – The Spectrum Bag – for Australian telco giant Telstra in collaboration with the brilliantly talented design team from Interbrand Australia.
I love doing packaging – super chuffed with the result! Head down to Telsta’s ‘Store of the Future’ on George St, Sydney and pick one up for yourself.

>> Spectrum bag’s full specs have also been featured on interweb packaging mecca, The Die Line.

Giant stationery for Inside Out

December 23, 2014

The latest edition of Inside Out has hit the news stands and is available till end of January, 2015.
I made some giant paper stationery for the story and you can see all the images HERE.