Telstra T Touch
A series of paper illustrations engineered for Telstra in 2010 to launch their T-Touch device in Australia.
Art Direction: Matt Smith
Photography: Philip Klaunzer
The Brief: To engineer five pitched illustration scenarios to contain the T-Touch.
I loved the challenge of making hands for this project. It was fantastic to try and form the shape with a sense of humanity about them. I had to make loads before I struck upon a winning design.
Initially I created all the advert in blue card, but the account directors decided to colourize the shots into different shades so the other adverts in the series don’t have the same feel to them.
I love the shoes for the hot chick in the city above.
Below >> one of the billboards in action.
Some studio WIPs
At the shoot.