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Alice McCall windows SS16

Leading Australian fashion brand Alice McCall commissioned Paperform to create the instore window displays for the SS16 range across their Australian stores.
In a nod to the Alice McCall brand DNA we engineered a lush Art Nouveau themed installation with huge paper arum lilies framed by black paper gates.
Fantastic collaboration! Below is a series of images from the Westfield Sydney store.
You can also see the windows in the Paddington and Macquarie Centre stores in Sydney and the Chapel Street store in Melbourne.

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