I was commission by Res Publica in 2013 to spearhead the 60th anniversary celebration of Australia’s favourite ice cream – Street’s Paddle Pop.
We created 60 Paddle Pop-shaped portraits of iconic Australians in duplicate. The first set were personally delivered around the country to each celebrity . The second set formed a pop-up exhibition in Martin Place that was on display for the public to enjoy. As a tasty bonus, the Vanilla Paddle Pop was also relaunched by Vanilla Ice.
Much thanks to Katherine Brickman of Greedy Hen for all her amazing work on this project.
Client: Paddle Pop
Agency: Res Publica
The Brief: Engage famous Australians who grew up with Paddle Pop to help spread the word.
The installation in Martin Place, Sydney.