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Paddle Pop

I was commission by Res Publica in 2013 to spearhead the 60th anniversary celebration of Australia’s favourite ice cream – Street’s Paddle Pop.

We created 60 Paddle Pop-shaped portraits of iconic Australians in duplicate. The first set were personally delivered around the country to each celebrity . The second set formed a pop-up exhibition in Martin Place that was on display for the public to enjoy. As a tasty bonus, the Vanilla Paddle Pop was also relaunched by Vanilla Ice.
Much thanks to Katherine Brickman of Greedy Hen for all her amazing work on this project.

Client: Paddle Pop
Agency: Res Publica

The Brief: Engage famous Australians who grew up with Paddle Pop to help spread the word.

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PaddlePop_PrincessMary

PaddlePop_MervShane

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PaddlePop_WarwickCapper

PaddlePop_ReeceRickiLee

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PaddlePop_SteveIrwin

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PaddlePop_KylieMinogue

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The installation in Martin Place, Sydney.

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