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Samsung pop up _ New York City

A pop-up book commissioned by Samsung to spearhead the 2013 North American launch of the new Samsung GALAXY Note 3 handset.

Client: Samsung
Agency: Keystone Films, Paris
Paper Engineering: Benja Harney
Book Art Direction: Cameron Peters

Amazingly, the video has had over 1.2 million views on Youtube!

Our Everyday Wonders pop-up book up in lights on the giant Samsung Screen in Times Square, NYC.

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Some production stills below:

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