Samsung pop up _ New York City
A pop-up book commissioned by Samsung to spearhead the 2013 North American launch of the new Samsung GALAXY Note 3 handset.
Agency: Keystone Films, Paris
Paper Engineering: Benja Harney
Book Art Direction: Cameron Peters
Amazingly, the video has had over 1.2 million views on Youtube!
Our Everyday Wonders pop-up book up in lights on the giant Samsung Screen in Times Square, NYC.
Some production stills below: